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Established in 1988 under the name Associated Breweries Limited, Serengeti Breweries Ltd. (SBL) started commercial operations in 1996 with a brewery in Dar es Salaam before changing its name to Serengeti Breweries Limited in 2002. After being purchased by EABL in October 2010, SBL currently runs breweries in Moshi, Mwanza, and Dar es Salaam. In addition to other portfolios including Plisner and Guinness, the flagship brand is Serengeti Premium Lager. World-renowned Diageo alcohol brands like Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream®, Richot®, Bond 7 Whiskey®, and Gilbeys Gin are distributed by SBL, which has its headquarters in Dar es Salaam.
Role Overview: Marketing Manager – Spirits
Scope: The Spirits portfolio, which includes but is not limited to Johnnie Walker, Don Julio, Singleton, Captain Morgan, Smirnoff, and Chrome, is managed by this senior leadership role within the SBL Marketing team. Implementing strategic efforts that promote short-, medium-, and long-term brand growth depends heavily on this job.
Leadership & Development:
- Brand managers should receive mentoring and inclusive leadership.
- Create an atmosphere that celebrates variety and promotes strong talent development.
- Work together to enhance market tactics with shopper managers.
Purpose & Responsibilities
- Provide a thorough plan that guarantees profitable growth while accomplishing annual objectives.
- Oversee the implementation of strategic marketing initiatives while collaborating with stakeholders to achieve volume and profit targets.
- Champion brand equity and oversee brand positioning to ensure clarity and uniqueness.
- Manage agency connections to make sure creative media tactics complement cost-cutting measures.
- Encourage innovation by having a thorough awareness of the competitive landscape and consumer insights.
- Make use of data-driven insights to maximize business potential and predict trends.
Qualifications & Experience
Qualifications:
- Business-related degree or equivalent
Experience & Skills:
- 8+ years of marketing experience, including leadership positions; at least 5 years of consumer marketing experience in the industrial or FMCG industries.
- Excellent project management abilities combined with a strong business sense.
- Demonstrated capacity to oversee many market participants while abiding by global governance regulations.
- Demonstrated ability to inspire diverse teams to achieve outstanding outcomes.
Proficiencies
Leadership Competencies:
Lead ambitious execution in the face of change to achieve victory via execution. Motivate with Purpose: Boost purpose both inside and beyond the organization. Shape the Future: Encourage attention to Diageo’s long-term goals. Invest in Talent: Increase the diversity of your team’s talent.
Functional Competencies:
Creating successful, purpose-driven brands Strengthening Brand Performance Outstanding Implementation Data-driven information impacting choices Create strong alliances
Diversity statement
Diageo’s mission of “celebrating life every day everywhere” is centered on celebrating our diverse and inclusive culture. Since it values everyone regardless of background, disability, religion, gender, or race, this goal is inherently inclusive.
Our goal is to establish the world’s most reputable, trustworthy, and high-performing consumer products company. We need the best people in the world to do these.
To advance Diageo and our classic, trailblazing brands, we are seeking individuals with imagination, audacity, and a clear mission.
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